The visual identity for Yandex.Zen, a personal recommendation service and platform for storytellers and bloggers with an audience of 50 million people. A logo, icon, and a complete set of corporate style have been developed for the brand. The brand’s primary metaphor is a guiding star in the world of content and exciting discoveries every day.
The key elements of the Zen interface, the article cards, also led us to the image of the star.
The star’s graphics works well both in static media and in animation, where it acts as a packshot or a brand content module. The star has also become a convenient tool for video materials where its animated graphic potential reveals even more. The shape works great in logo shots, opening credits, and cut-ins.