Yandex.Cloud

identity, 2021

Yandex.Cloud is a full-fledged platform that provides B2B customers and individual developers with scalable infrastructure, storage, machine learning and development tools to build and enhance cutting-edge digital services and applications. We created a visual language and corporate communication to broadcast the brand’s main mission — it is easy to create and improve digital services.

It is based on four principles: advanced technology, platform basis, transparency and acceleration. The first images appeared at the intersection of these principles and a couple of features of the service: the letter O in the name and unusual shapes of clouds.

Branded graphics of the main technological tools.

To develop the style and ensure convenient design of printed media, vector graphics and corporate elements based on the main symbol of the style, the cloud, were developed.