Corporate identity for the agency which works with meanings, texts, and words. Former employees of Yandex came together to work on naming, copywriting, and creativity, and bring closer the world in which brands communicate in a human language. The employees often travel, so the bulk of the work is done online – in chats and Google docs. The founders came up with a brilliant name conveying the vibe of the agency’s digital work which was supposed to be harmoniously maintained in the corporate style. The general metaphor is the bubble chat that appears when one types or edits a message.
The primary working tool of the corporate identity was the Navigo font with pencils at the ends of strokes.